The 10:6:4:2 Formula for 2026

The 10:6:4:2 formula is a profit-first business pricing and cost-control framework designed for the reality of 2026—where costs rise faster than sales and margin mistakes kill businesses quietly.

The formula starts with 10, the final selling price to the end customer. From that price, the business does not ask “what is left?” Instead, it decides profit first.

6 represents the gross margin the business must protect to survive, reinvest, and grow. This margin is non-negotiable.

4 is the maximum operational cost allowed—covering production, staff, logistics, marketing, and overhead. Costs are forced to fit inside this limit, not the other way around.

2 represents the buying or acquisition cost—the price at which the business must secure goods, services, or resources. Profit is made here, at the buying decision, not at the point of sale.

In 2026, businesses that price based on cost will struggle. Businesses that price based on structure, discipline, and tactical execution will survive.

The 10:6:4:2 formula shifts thinking from “sell more” to “build a system that protects profit before selling.”

This is not a theory.
It is a survival formula.

Muz Talib