Hi Friends

Todays topic is a bit weird . How do we make profit before we sell something ? I would like to start with changing our mindset from CONVENTIONAL thinking.

Change from

SALES - COST = PROFIT

To

SALES - PROFIT = COST

This tactical solution will allow you to see your profit apart from your revenue . Its common now that sales rocketed but profit dwindle to high cost. With all these tariffs coming in , we should be looking at COST for 2025.

There are 3 level of costs .

1. COST PLANNING
2. COST MANAGEMENT
3. COST SAVINGS

NO 1 is strategy . No 2 is operation . No 3 is tactical. The tactical part will come in after we analyse THREATS in our SWOT ANALYSIS. I teached my students to start to look at business from THREAT angle first before strength , weakness and oppurtunities. This is because for the last 5 to 10 years , disruptive element comes from THREAT not weaknesses. So in order to survive business must identify threats in advance and convert them into oppurtunities .

I use a tool named TRIPOD ANALYSIS to turn THREATS that we identify in our SWOT analysis , to oppurtunities that we can explore and change our business goals.

I will be creating a video on this in TEACHABLE and will share the link to you soon.

Take Care and Good Luck in 2025 !

Muz Talib
Frontline Business Mechanic
Beachmaster Urban Lifehub Global
Port Dickson
Malaysia.