AIDA stands for AWARENESS , INTEREST , DESIRE & ATTENTION. It is the basic in business. It is called a Business Funnel . How you turn visitors to your store into buyers.

Well , if you have a physical store it will be very much straight forward . People pass by your store and look at it. If they find something attractive on the store front , they will walk in and look for the product advertised or promoted outside. They will further check and value the product. If they like it and the price is affordable they will buy it.

But how do you do it online ?

People tend to spend more time on website storefront compared to physical stores.What attract people to your store in the first place ? It must be SEO ! People key in something in the search engine and your website pop up on the first page. You can say that it is because of the keyword that you put in your website.

Actually it is much more than that. Its Content Marketing. People searching for products or services in the internet not only search for products or services. They want to know how the products and services can add value to their life . This is much different from selling through physical stores. in physical stores people normally buy products they already know. In the Internet people looking for products they do not know and needs suggestions. That’s where Content Marketing comes in.

Content advertising was beginning to be considered important due to the achievement of what we called “Search engine optimization articles”. Essentially, we picked a catchphrase and utilized it the greatest number of times as we could in a 500 word article. At that point we presented that article to a site with a huge number of other SEO articles.

A few people said content showcasing was 80% substance creation, 20% substance advancement. They needed to put an emphasis on making content individuals really needed to peruse. Others contended content showcasing was 80% substance advancement, 20% substance creation. Regardless they trusted the advancement strategy was everything.

Individuals know content works as in it appears fuel development, however it’s a big deal responsibility. Web based business visionaries and advertisers need to know they’re getting an arrival immediately and precisely how proportional that arrival.

So , spend your time investing in copywriting since content is going to be the ” Thing ” for 2018 and above . Facebook and Google has amended their algorithm to detect quality posting where people will interact and benefit from what we write. The topics that we write about should be directly related to the products and services that we sell.Use video since it is the best Content Marketing tool around.